The Lucas Oil MLRA is pleased to announce that Ankney, Iowa based Casey’s General Stores has signed on as an Official Sponsor for the 2013 season. With this sponsorship comes the Casey’s General Stores Hard Charger Award. The partnership will consist of the Casey’s General Stores Hard Charger of the Race and Hard Charger of the Year Awards. “We’re thrilled to bring Casey’s General Stores into the series,” stated Lucas Oil MLRA Director Dan Robinson. “Casey’s has a long and storied tradition in grass roots motorsports, and it’s great to see them rewarding our hard chargers all season.”
Here’s how the program will work. The driver who passes the most cars in each A-Feature, regardless of starting position, will be designated the Casey’s General Stores Hard Charger of the Race. The driver will receive a voucher for a free large single topping pizza. There will be a season long Hard Charger of the Year points chase, which will be tallied and posted on the official series website, MLRARacing.com. The yearlong winner will receive a $500 cash bonus and Casey’s product package, at the awards banquet.
About Casey’s General Stores – Information from Caseys.com
In 1959, Founder Don Lamberti leased a store from his father on east 14th and Broadway in Des Moines, Iowa. After nine years of operating this old country store, which he remodeled into a convenience store, Don’s gas supplier and friend Kurvin C. Fish, suggested that Don buy the Square Deal Oil Company.
Don followed his advice and purchased the service station with a three-bay garage in Boone, Iowa. Using the knowledge from his store in Des Moines, Don converted the gas station into a convenience store. The Boone store was named “Caseys” by using Kurvin C. Fish’s initials.
The third store was built in another small community with a population of only 1,500 – Waukee, Iowa. This was the first Casey’s built totally from scratch and proved to be the best store yet. At this point, Don realized he was on to something and decided to establish the stores in communities with a population of 5,000 or less.
Through the years, Casey’s success has been attributed to our clean stores, restrooms, and the friendly employees who pride themselves in customer service. Casey’s customers have come to know that inside each store they will find dedicated, helpful, and well-trained employees, exceptional prepared food items, and a clean environment in which to shop.
The Lucas Oil MLRA (Midwest Latemodel Racing Association) sanctions regional Super Dirt Late Model touring series events in Missouri, Kansas, Nebraska, Oklahoma and Iowa.
For all the latest news and information on the Lucas Oil MLRA please visit us on the web at MLRARacing.com or by calling the series office at (417) 282 5984.
The Lucas Oil MLRA would like to thank their marketing partners; Lucas Oil Products, MAV TV, Protect the Harvest, Lucas Cattle Company, Hoosier Racing Tires, Geico, E3 Spark Plugs, CANIDAE, Optima Batteries, Speedco, Sunoco Race Fuels, Marriott Properties, Impact Signs, Awnings, and Wraps, Casey’s General Stores, JRI Shocks, Bodee’s Race Bodies, Afco Racing Products, Peterson Fluid Systems, KRC, AAA Missouri, Midwest Sheet Metal, Fast Track Photos, RacinDirt.com, BSB Manufacturing, Racing Optics, Outpace Racing Products, ATL Fuel Cells, Schoenfeld Headers, Weld Wheels, Wehrs Machine & Racing Products, Powertrain Industries, Performance Bodies, Wilwood Engineering, R2C Performance Products, Keizer Wheels.
by Trenton Berry